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The company's quarterly profit was also helped by expanding gross margins, which grew for the first time after a two-year streak of declines. The gross-margin gain was unexpected, as Nike Air Max had indicated that metric wouldn't return to positive territory until the fourth quarter.

The rosy margin performance, as well as strong future orders and a resilient performance in North America, sent Nike Air Max 1 shares up 7.7% to $57.74 in after-hours trading on Thursday."The Nike brand continues to expand the market and gained share in North America," President and Chief Executive Mark Parker told analysts during a conference call. "In China, we are seeing progress against our strategy to reset the marketplace, but we still have more to do before we can capture its long-term growth potential."

Demand for athletic gear in the U.S. has been impressive in recent years, as Nike Trainers and others bring new colors and materials to market. Nike's overall results have been bolstered by a slate of new gear Flyknit running shoes, Nike+ FuelBand movement-tracking wristbands and apparel tied to a National Football League contract that has excited analysts and consumers.

Nike's gross margin expanded to 44.2% from 43.9% in the latest quarter, ending an eight-quarter streak of declines. The growth was due to higher prices and easing material costs, offsetting a jump in labor expenses, the company said.

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